To reach the goal, you will have to travel a path full of advantages and disadvantages. You will find shortcuts, which will help you advance faster, but you will also run into traps that, if you fall into them, will force you to go back.
The first time you land on a square containing a trap during your turn, you can get around it by watching a promotional video. The next time this happens, you can avoid the fall by paying with coins, which will increase with each new trap you find along the way.
Remember that you can also use the "Shield" power-up, to avoid falling into a trap. You will find it at the bottom of the screen.
Do not be discouraged; if you fall into a trap, you will not lose your turn.